Studio's Logo redesign

OBJECTIVE: RENEW THE LOGO

Due to the development of a new studio's website design we decided to develop a new logo. Start with pencil-sketches:

So far everything is wrong,  keep drawing:

We are going around the idea with pencil. There are some more sketches:

We Begin to digitize the logo ideas:

Sketching variants. Designer suggests using a circle with gradient and pencil:

Use this variant and sketch these ideas:

This variant was not entirely successful. We're going back to the old version of the logo, giving it a gloss, adding gradients and shadows. We create a new and trendy logo.Before it was like that:

Now:

Working on corporate identity.