Navigation for the club "Novopermsky Brewer"

OBJECTIVE: DEVELOP NAVIGATION FOR THE CLUB «NOVOPERMSKY BREWER»

Our designer-illustrator Andey passed training at the Kiev branch of the famous studio of Artemy Lebedev. The main focus of study was urban navigation. And we decided to give a try his skills in reality.

Customer sends us photos of places where must be the navigation components:

And another couple of pictures:

The general idea is clear, we take the current logo and begin to experiment with an idea:

Place on the photos, look at the result of the development.

After discussion with the customer, change the color and try again:

Show to the customer. He asks for more soothing colors and add the word club:

Customer accepts navigation.