OBJECTIVE: DEVELOP NAVIGATION FOR THE CLUB «NOVOPERMSKY BREWER»
Our designer-illustrator Andey passed training at the Kiev branch of the famous studio of Artemy Lebedev. The main focus of study was urban navigation. And we decided to give a try his skills in reality.
Customer sends us photos of places where must be the navigation components:
And another couple of pictures:
The general idea is clear, we take the current logo and begin to experiment with an idea:
Place on the photos, look at the result of the development.
After discussion with the customer, change the color and try again:
Show to the customer. He asks for more soothing colors and add the word club:
Customer accepts navigation.
Production:
Pavel Saik — project managment
Andrey Prokopenko — design