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Thursday, 13 November 2014 18:48

Navigation for the club "Novopermsky Brewer"

OBJECTIVE: DEVELOP NAVIGATION FOR THE CLUB «NOVOPERMSKY BREWER»

Our designer-illustrator Andey passed training at the Kiev branch of the famous studio of Artemy Lebedev. The main focus of study was urban navigation. And we decided to give a try his skills in reality.

Customer sends us photos of places where must be the navigation components:

Photos of the club «NOVOPERMSKY BREWER» for navigation

And another couple of pictures:

Photos of the club «NOVOPERMSKY BREWER» for navigation

Photos of the club «NOVOPERMSKY BREWER» for navigation

The general idea is clear, we take the current logo and begin to experiment with an idea:

Sketches of navigation for the club «NOVOPERMSKY BREWER»

Place on the photos, look at the result of the development.

Photos with navigation for the club «NOVOPERMSKY BREWER»

Photos with navigation for the club «NOVOPERMSKY BREWER»

Photos with navigation for the club «NOVOPERMSKY BREWER»

After discussion with the customer, change the color and try again:

Sketches of navigation for the club «NOVOPERMSKY BREWER»

Show to the customer. He asks for more soothing colors and add the word club:

Sketches of navigation for the club «NOVOPERMSKY BREWER»

Sketches of navigation for the club «NOVOPERMSKY BREWER»

Customer accepts navigation.

Production:

Pavel Saik — project managment

Andrey Prokopenko — design

Do you have any tasks for us?

We can do that!

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